Jennifer Zalkin

Manager of Marketing & Regional Director- East

Jennifer Zalkin has joined the NCRMA taking on dual roles as the Manager of Marketing and Regional Director for the East. Born and raised in New York, she graduated from the University of Vermont with a B.A. in Creative Writing and has since made Boston her home. She’s grown her professional self through experience in multiple fast-paced startup environments where she held roles in Operations Management, People & Culture and Marketing. This multi-faceted experience has shaped her invaluable understanding of how to bridge authentic human connections with the potential internal or external customer. 

Her most recent experience as Marketing Manager for a multi-state cannabis dispensary brand gave her a firm grasp over what it takes to effectively market in the industry and the importance of utilizing education and transparency. Her personal mission is to normalize and give fresh perspective on the ways we understand, share and use cannabis after seeing first-hand the multitude of ways in which it has improved lives. 

Jennifer’s passion lies in helping and growing others by expanding and positively influencing their potential. She is eager to promote necessary knowledge and foster a network of passionate, hardworking, determined industry professionals where they can learn from and grow with one-another within the NCRMA. 


"There is no more neutrality in the world. You either need to be part of the solution or you will be part of the problem." - Eldridge Cleaver